From ad click to the right clinic, in one conversation
Ad leads with no routing rules, bookings lost across four apps, and franchise settlements by spreadsheet. GeneX connects CTWA advertising, location-based routing, in-chat booking and payment, and automated settlement — on the official WhatsApp Business API.
The problem
Growing a clinic group creates three bottlenecks
Leads with no rules
The brand runs the ads, but no rule decides which store receives each customer. Manual assignment is slow — and causes conflicts between locations.
Slow assignment, store conflictsBooking flows that lose patients
Reservation and payment spread across multiple apps and steps. Interested patients drop off before confirming.
Drop-off before confirmationSettlement by spreadsheet
Brand-franchise revenue is reconciled by hand every month — a full day of finance time and a source of disputes.
A full day per month, per franchiseWhat you can launch this week
Four playbooks, from first click to settled revenue
PLAYBOOK 01
CTWA ads with location-based routing
Every ad click opens a WhatsApp conversation routed to the nearest clinic automatically — no manual assignment, no stores fighting over customers, one shared thread between brand and store.
- Nearest-store routing by customer location
- Brand and store staff in one shared thread
- Zero manual assignment and zero conflicts
PLAYBOOK 02
Booking and payment without leaving the chat
Patients pick a time and pay a deposit in the same conversation. The clinic calendar stays in sync, and reminders before the appointment quietly remove no-shows.
- In-chat scheduling synced to clinic calendars
- Payment links with instant receipts
- Automatic reminders that reduce no-shows
PLAYBOOK 03
Post-care follow-up that catches problems early
Structured check-ins after each treatment, feedback routed to the right store, and alerts when something needs attention — before it becomes a complaint.
- Scheduled post-treatment check-ins
- CSAT surveys collected in chat
- Negative feedback escalated instantly
PLAYBOOK 04
Settlement without spreadsheets
Every booking, payment and store assignment is logged against the franchise contract. Monthly brand-franchise settlement is computed by the system — finance exports it, not builds it.
- Revenue-split rules per service and store
- Monthly settlement computed automatically
- Exportable reports for finance and franchisees
What healthcare groups see on GeneX
From ad click to the nearest clinic, with booking, payment and settlement
A Malaysian medical-aesthetics brand with owned and franchise clinics used GeneX to route ad customers to the nearest store, complete booking and payment in chat, and settle revenue with franchisees automatically.
Read this storyFAQ
Questions healthcare teams ask us
Appointment reminders, aftercare check-ins and payment notices fall under Meta's utility category — operational messages, not medical advice. You control exactly what staff and AI can send, and every template is pre-approved. Diagnosis and clinical advice stay in your clinical channels.
Either model works. Most groups run one brand number with automatic routing to stores — the customer always sees one brand. If you prefer per-clinic numbers, the shared inbox unifies them all in one workspace.
You define revenue-split rules per service and per store. GeneX logs every booking and payment against those rules and computes each settlement cycle automatically. Finance and franchisees get the same exportable numbers — disputes dissolve.
Access is role-based — a store sees its own patients, brand HQ sees aggregates unless you decide otherwise. Data is encrypted in transit, retention is yours to control, and regional residency options are available.
One conversation from first click to settled revenue
Book a 20-minute walkthrough with a healthcare specialist — we'll map your ad traffic, routing rules and franchise contracts to the four playbooks.