Sell where your shoppers already are
Shoppers open WhatsApp 23 times a day and ignore most emails. GeneX puts your store on the official WhatsApp Business API — cart recovery, order updates, flash-sale broadcasts and VIP concierge, all from one inbox.
The problem
Your funnel leaks in three places — and email can't plug them
Abandoned carts
70% of carts are abandoned. Email recovery sequences reach a fraction — WhatsApp recovery messages get opened within minutes, not days.
Recovery rate: 5–15% by emailWISMO overload
"Where is my order?" consumes up to half of support volume during peak season. Automated shipping updates cut the queue before it forms.
Up to 50% of ticketsCampaigns in the void
Promo emails average a 2% click rate and falling. A well-timed WhatsApp broadcast to opted-in shoppers performs like a VIP private sale.
Avg. email CTR: ~2%What you can launch this week
Four playbooks, pre-built and battle-tested
PLAYBOOK 01
Cart recovery that feels like concierge, not spam
Trigger a friendly WhatsApp nudge 45 minutes after abandonment — with the exact items, images, and a one-tap checkout link. Escalate to a human offer for carts above a threshold you set.
- Item-level personalisation with product images
- Smart discount ladder — margin stays protected
- Syncs cart state with Shopify & WooCommerce in real time
PLAYBOOK 02
Order updates that delete half your ticket queue
Shipping milestones, delivery exceptions and returns instructions fire automatically from your fulfillment stack. Customers check WhatsApp instead of filing "where is my order?" tickets — and when they still ask, the AI Agent answers from live tracking data.
- Confirmed → shipped → out for delivery → delivered
- Exception alerts before the customer notices
- AI answers WISMO from live carrier status, 24/7
PLAYBOOK 03
Flash-sale broadcasts that sell out in hours
Segment your opted-in list by past purchases, average order value and affinity. Schedule the drop for your audience's local evening, watch delivery and revenue live, and automatically follow up with non-openers at a different angle.
- Dynamic segments: VIP, lapsed, category fans
- Local-time sending across time zones
- Auto follow-up for non-readers, 24h later
PLAYBOOK 04
A private line for your best customers
Your top 5% of customers generate a third of revenue. Give them a named concierge on WhatsApp — restock alerts, sizing advice, early access — and measure exactly how much the private line adds to LTV.
- Priority routing — VIP chats skip the queue
- Back-in-stock and price-drop alerts per product
- LTV dashboard for the VIP segment
What retail teams see on GeneX
A full sales-and-service chain for energy storage, built on WhatsApp
An energy storage brand runs its whole business flow on one channel: CTWA leads screened by AI, routed to regional dealers, installation booked in chat, and post-sale service with satisfaction surveys.
Read this storyHow Aurora Outdoor recovered $214K in abandoned carts in six months
The Scandinavian outdoor brand moved its entire post-purchase journey to WhatsApp — and turned its support queue into a revenue channel.
Read the full storyFAQ
Questions retail teams ask us
Yes — and that's a good thing. WhatsApp's opt-in policy is what keeps read rates at 90%+. We help you design compliant opt-in touchpoints: checkout consent, QR codes on packaging, website widgets and click-to-WhatsApp ads. Your list stays high-intent by design.
Meta charges a small per-conversation fee that varies by country and message type (marketing, utility, service). Utility messages — like order updates — are typically the cheapest. We surface projected costs in the campaign builder before you hit send, and pass Meta's fees through at cost, no markup.
Deep enough to forget it's there. Orders, fulfillments, refunds and customer profiles sync in real time. Abandonment triggers fire from Shopify's own webhook events, so recovery timing is accurate to the minute. WooCommerce and custom stacks work through our API and Zapier.
Yes. Many teams start with GeneX handling WhatsApp and LINE while their legacy desk keeps email. If you'd rather consolidate, our team inbox covers all channels — and contact sync keeps both systems truthful during the transition.
See what your store's WhatsApp channel could earn
Book a 20-minute walkthrough with a retail specialist — we'll map your funnel to the four playbooks and estimate your recovery upside.